The fourth installation World Street
Food Congress (WSFC), an event by Singapore-based Makansutra, returns to the Philippines from 31 May to 4 June. This year’s location catering to a larger audience will be a riot of
flavors when the food jamboree gets into full swing at Sunset Avenue Corner
Asian Drive, SM Mall of Asia Concert Grounds, Pasay City. Once again supported
by Tourism Promotions Board Philippines (TPB), WSFC17 is set to be bigger,
bolder and better than 2016 with a fresh theme this year: “Re-Imagine
Possibilities”.
Riding on the enthusiasm of a
strategic partner like the TBP among other key partners, WSFC17 is again set to
be this year’s largest congregation of heritage food advocates, industry think
tankers, international delegates, hawkers and street food fans convening on one
platform to discuss, debate, advance initiatives and devour unpretentious
street eats with gusto. As many as 75,000 hungry food fans showed up last year.
For 2017, the organizers have gone
further – beyond the shores of Asia (Malaysia, Thailand, Singapore) to China,
Germany, USA and even Mexico, in search of hidden heritage gems – and deeper
into heritage cuisine by delving into the Filipino provincial melting pot. Team
WSFC, led by KF Seetoh, recently went on a food spotting and exploration trip
deeper into the Philippine region, uncovering gems like Lamb Monggo in
Davao (a lamb and green bean stew devoured with rice) and created Sisig Paella,
a new twist on the local icon Sisig from Pampanga, all to be offered at
the WSF Jamboree. Lamb Monggo is known to be a favorite of the current H.E.
Philippine president Rodrigo who hails from Davao.
World Street Food Congress 17 Team
Captain:
For the first time team captain will
be Chef Sau del Rosario for the host nation. He will shepherd the Philippine
contingent and mentor local cooks in the street food industry. The owner of
Café Fleur and 25 Seeds will also be one of this year’s dialogue speakers.
Following his WSFC debut in 2016, chef Sau represented the Philippines at
Mexico City’s Foro Mundial Gastronomia Food Festival last year. Given the
stronger Filipino food representation at this year’s WSFC17, French-trained
chef Sau del Rosario, whose progressive take on traditional dishes has
catapulted him onto the international stage is set to showcase Pinoy food to
the world. He is also working with Makansutra on the world’s first mobile and
unmanned heritage automatic deli in Singapore.
WORLD STREET FOOD DIALOGUE
Topics aligned to the theme of
Re-Imagine Possibilities
This year’s dialogue boasts eminent
industry speakers from USA, Indonesia, Singapore, UK and home-grown
talents in the Philippines, among others. The keynote speaker is Greg Drescher, VP, strategic studies and industry
leadership, California Institute of America (CIA), Michelin-star chefs
Malcolm Lee (Singapore) and Andy Yang (Thailand). Thought-provoking
topics revolving around the theme of “Re-Imagine Possibilities” will address
matters related to the future of the street food industry. KF Seetoh,
Creator and Curator, World Street Food Congress and Founder of Makansutra
and Chef Sau del Rosario, World Street Food Captain for the
Philippine contingent are
co-moderators.
Anthony Bourdain
SPICY HOT NEWS: Celebrity chef
Anthony Bourdain , one of this year’s dialogue speaker will
provide the latest update on the highly anticipated Bourdain
Market in New York.
“JUST IMAGINE”
… says KF Seetoh, founder of
the WSFC:
Food for Thought
. How far can a One–Dish
entrepreneur go?
. What are the new street food
trends around the world?
. Who or what is in charge of this
movement, if any?
. What culinary gems are hidden in
the 7107 islands and 13 regions of Philippines?
. What lies ahead, now that Michelin
Stars have been awarded to hawkers …
COOKING DEMONSTRATIONS –
Interspersing the dialogue will be stage demos of iconic heritage and
street food dishes by various presenters like Claude Tayag and Malcolm
Lee and Peter Lloyd of Sweet Mango Restaurant in London.
PITCH BOX HACKATHON is a 90-minute
segment, likened to an ideation maximus, a refreshing and raw concept,
where delegates step up onto the stage, pitch their ideas,
visions, concepts and goals to the media, government, industry,
entrepreneurs and the younger generation. This segment is largely
unplanned, raw and filled with refreshing ideas.
WORLD STREET FOOD JAMBOREE
Over 30 master hawkers and pop ups
this year from 13 countries this year. Bigger and better than 2016. Street food
demos by top chefs: limited seats + recipe + first-come-first samplings via
online registration.
With 5 days of feasting on more than
40 different street food gems from 13 countries with many new food items, a new record attendance of 100,000 is anticipated this year to surpass last
year’s total visitorship of 75,000.
This year’s Filipino specialties
will feature six cities and regions from Davao city, Bicol, Pampanga,
Iloilo, Ilocos and Bacolod. They are all personally curated and checked by WSFC founder KF Seetoh and it includes
traditional favorites like Piaya from Bacolod and a funky Sisig Paella
from Pampanga. Old favorites like Bali barbecue ribs will be back. New items
stealing the limelight include the Singapore’s Marmite chicken burger, Mexican
tacos, Malaysia’s Claypot Apom Manis among others. Here are the 13 countries
represented at this year’s WSF Jamboree:
Singapore, Malaysia, Indonesia,
Vietnam, Thailand, India, Japan, China, Taiwan, Mexico, USA, Germany and The
Philippines
Dates: 31 May – 4 June Prices of
Food: From PHP 150 onwards Entry fee: PHP 150 redeemable at food & beverage
stalls Opening Hours: Wed to Fri, 31 May – 2 June: 4:00pm to 11:00pm Sat, 3
June: 1:00pm to 11:00pm Sun, 4 June: 1:00pm to 9:00pm