The large sphere promoting Athens traveled from Berlin to Paris and London and to New York with final destination the city of Chicago. It was an initiative of the Greek National Tourism Organization (known as EOT) which commissioned Events Architects (the same that organized the Obama inauguration), one of the top event management firms in the USA to create this massive happening. Well-placed at the Plaza of the World Financial Center in New York, where I had the chance to experience it, the weather wasn't always a great helper. The sphere was open from 9am to 7pm and visitors had the change to view the movie projected and to sign up for a free trip to Athens. Outside, at the cafe area, guests tasted savory snacks as spinach pie and meatballs and desserts, the very sweet baklava and honey cookies. There was also a press conference, open only to members of the press and travel agencies who enjoyed the reception with Greek white and red wines, and canapes that included filo stuffed caviar mousse, spicy feta cheese dip and eggplant dips!
Once again I witnessed that free food is the best thing for promotion. Give them free food and they will come, as the PR motto says. Hopefully, they will fly to Greece too.