Friday, June 27, 2008

The PUMP energy food ---New York

Frequented by celebrities, athletes and fashion designers, the PUMP energy food, opened their sixth location at Midtown, Manhattan this week. CEO, Eskin, a Pump fanatic himself, bought the mini-chain in 2006 and together with branding expert Fogarty and architect Signer created a new PUMP identity: new logo, new image, new location. Lines are definitely shorter, the feel is warm and inviting and the food healthy and tasty. When you visit, try the New York Sandwich – a choice of protein (chicken breast, turkey burger, steak burger, buffalo burger, nature burger, baked tofu or turkey breast ) stuffed into a toasted whole wheat pita with romaine lettuce, tomatoes, cucumbers, onions, and a scoop of hummus and the Mocha Rocket Shake - coffee, non-fat frozen yogurt, crushed ice, and choice of skim, soy or rice milk, and chocolate Designer protein. Delicious and energizing!

275 Madison Ave. at 40th St. Open Monday-Sunday 7 am – 10 pm.

(Photos from the opening evening!)